Share The Feels — LUIS GIRALDO

Copywriter

COCA-COLA_
2025

INFO_
14 YEARS AFTER THE GLOBAL SUCCESS OF "SHARE A COKE",
COCA-COLA NEEDED TO RELAUNCH ITS MOST ICONIC IDEA
IN A WORLD THAT HAD CHANGED. TO RECONNECT WITH A
NEW GENERATION, THE BRAND HAD TO GO BEYOND NAMES AND
PROVE SHARING STILL MEANS SOMETHING.