Copywriter
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ABOUT

b. 1986, HK.

Luis is the human in this photo; the other is his friend.

(shot on his wife's iPhone)

BIO_
Luis Giraldo is a senior Copywriter at Goodby silverstein & PARTNERS.

Over the years, his work has been featured in places like bbc news, Fox News, ESPN, Vice, Bloomberg, The Sun, Today, Contagious, Adweek, Adage and more. Also, he has won awards in important festivals like Clio Awards, El Ojo de Iberoamerica, FIAP, ANDY Awards, El Sol, one show, Cannes Lions and d&ad. (His parents keep asking him if he gets money every time he wins.)

Now, He is writing this biography in third person. But if you want to know more about him in the first person, contact him by clicking on one of the links below.

 

WorkinG XP_
Goodby silverstein / san francisco
(2022-Present)

David the agency / Madrid
(2019-2022)

lola mullenlowe / Madrid
(2018-2019)

Mullenlowe ssp3 / bogotá
(2013-2017)

RANKINGS_

#1
copywriter IN THE WORLD - CANNES LIONS (2020-2021)

#11 copywriter IN THE WORLD - One Show (2020)

#50 most-awarded copywriter at the drum’s world creative rankings 2020.

#8 most-awarded copywriter at the drum’s world creative rankings 2021.

#2 WARC rankings Top 100 most creative campaigns 2021

#56 WARC rankings Top 100 most creative campaigns 2020

_

awards_

CANNES LIONS
1 -TITanium-
3 -
GRAND prix - DIRECT / SOCIAL & INFLUENCER / Brand Experience & Activation
2 - Gold - DIRECT / press
4 - SILVER - DIRECT / Social & Influencer / Entertainment for Sports / Entertainment
7 - BRONzE - outdoor / PRESS / PROMO&ACTIVATION / PR / Brand Experience & Activation / strategy

d&ad awards
3 -
Yellow pencil - Experiential / digital / direct
1 - wood pencil - press & Outdoor

THE ONE SHOW
1 -
BEST in discipline / social media
5 - GOLD - Social media / BRANDED ENTERTAINMENT / INTERACTIVE & ONLINE
1 - SILVER - INTERACTIVE & ONLINE
3 - BRONzE - DIRECT / Social media / Integrated

ANDYS AWARDS
1 -
Gold - idea

CLIO AWARDS
2 -
Grand clio - INTEGRATED / Sponsorships & Collaborations
4 -
GOLD - Branded Entertainment / Direct / DESIGN
12 -
SILVER - Print and Publishing / Branded Entertainment / Creative Effectiveness / Digital / Innovation / Integrated / Partnerships & Collaborations / Social Media
3 - BRONzE - Direct / Public Relations

LIA
2 -
Grand LIA - Integration / Non-Traditional
9 -
GOLD - Gaming / Retail / Innovation / Social Media / Promotion / Direct
2 -
SILVER - Social Media & Influencers / Games
1 - BRONZE - AMBIENT & ACTIVATION

OJO DE IBEROAMERICA
3 -
GRAND PRIX - PRINT / Media / Brand Experience & Activation
14 - GOLD - PRINT / CYBER / INTERACTIVE / OUTDOOR
16 - SILVER - FILM / INTERACTIVE / Print
13 - BRONzE - PRINT / EFFECTIVENESS / SUSTAINABLE / FILM / design

EL SOL FESTIVAL
2 -
GRAND PRIX - Digital / Media
9 -
GOLD - PRINT / Media / digital / innovation / activation / DESIGN
9 - SILVER - CYBER / PRINT / branded content / pr / INTEGRADA / DESIGN / EXTERIOR
8 - BRONzE - PRINT / OUTDOOR / DESIGN / innovation / ACTIVATION / EXTERIOR

FIAP
2 - 
GOLD - CYBER / EFFECTIVENESS
3 - BRONzE - PRINT

C DE C
1 - Gold - idea
1 - Silver - DIGITAL

PHnx tribute award
1 - GRAND PRIX - Digital
2 - GOLD - DIGITAL / SOCIAL & MOBILE
9 - SILVER - OUTDOOR / DIRECT / INTEGRATED
2 - BRONzE - OUTDOOR / PR

EL DORADO FEST
1 -
GRAND PRIX - Design
3 -
GOLD - PROMO / EFFECTIVENESS / Outdoor
5 - SILVER - MEDIA / PROMO / CYBER / media
4 - BRONzE - DIRECT / PRINT

WAVE
5 -
BRONzE - CYBER/ PRINT / DIRECT / RADIO

GERETY AWARDS
1 -
 SILVER - WORK FOR GOOD
1 -
BRONCE - Print

GENIOS
1 -
GOLD - Digital

YOUNGLIONS COMPETITION COLOMBIA
1 -
WINNER - CYBER
1 - Winner - PRINT
1 - SILVER - PRINT
2 - MERIT - Film